Franklin reflected on his commitment to a plant-based diet starting at age sixteen as the source of his lifelong vitality. We trace our roots back to Benjamin Franklin. “Franklin Farms began more than 40 years ago as a plant-based protein food producer. Inflation has greatly impacted food choices, particularly among the most economically disadvantaged, risking a potential setback in the decade of progress made toward a healthier American diet. This is a critical step toward improving future health outcomes among the most nutritionally at-risk populations. Maximizing the availability of plant-based food options, with these associated benefits, promotes the trial of a wider range of healthy options at a young age. Minority communities have been slower to adopt these dietary changes, where its associated wellness benefits, lowering risks for diabetes, heart disease and cancers, could reduce minority community healthcare impacts in the future. Since the previous USDA review was conducted in 2013, Millennial and Gen-Z women have led the plant-based food culture while encouraging family members to follow their lead, including their children. “This is a pivotal moment for the plant-based food industry to promote a sustainable and healthy diet for all Americans.”įederal law requires the USDA to conduct a scientific review of the foods available through WIC at least once every 10 years and amend the foods available, as necessary, to reflect nutrition science, public health concerns and cultural eating patterns. “As a leader in the industry, we represent the voice of our loyal consumers as well as our loyal retail partners,” said Kenny Sung, CEO of Franklin Farms. House Foods is the leading brand and manufacturer of WIC-eligible plant-based protein products. There are over 6.2 million WIC participants, with an annual food budget of $3.5 billion (2022 est.). Together with its House Foods subsidiary partners, the Franklin Farms brand offers the widest choice of plant-based protein food products in the U.S. During a review process underway, Franklin Farms has urged the USDA to expand WIC-eligible plant-based food options and encourages manufacturer and grocery industry associations, as well as the WIC, dietician and vegan communities to support their effort. Popular plant-based protein food product categories such as tempeh, seitan, burger patties, meatless meatballs, nuggets and breakfast links, all remain ineligible.
No other plant-based protein of any product category is currently WIC-eligible.
The current WIC Federal Food Package and Guidance policy provides only unseasoned tofu defined as a cheese substitute.
Franklin Farms®, a leading national brand and manufacturer of plant-based protein food products, announces its efforts to help provide WIC participants greater access to plant-based foods.
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